We are here to make a difference


Our expert team includes communication, leadership and education professionals, coaches and psychologists, commercial, family and not for profit specialists.  Each programme is designed around you and your family’s needs and goals.  

Our open peer-learning programmes in the UK and overseas cover a variety of subjects including Self Awareness; the Emerging Leader; Entrepreneurship; Personal Brand; Preparation for Entry into the Family business and Impact philanthropy



Founding Advisory Board

Kedge Martin 

(Founder, Director) 


Kedge is a mentor and trusted advisor to UHNW families.  She has more than thirty years’ experience in operational leadership and advisory in entrepreneurial business and not for profit in the UK, Europe and Africa.  

Prior to founding Longbow, Kedge was CEO of Sentebale, Prince Harry’s charity for African Orphans. Based in St James’s Palace, she worked closely with Prince Harry in the UK and internationally including the US, South America, Africa, Middle East and Europe and was a founder member of TRH Duke and Duchess of Cambridge and HRH Prince Harry’s Charities Forum.  Her earlier professional life included setting up a business in newly liberated Poland, in 1991 and as a political lobbyist and researcher to an MEP in the late 1980s.

Christopher James OBE DL




Following a scholarship at the Royal Military Academy Sandhurst, Christopher was commissioned into the Welsh Guards in 1965 and saw active service in the Middle East.  Selected for the  SAS (Special Air Service) Christopher spent four years on numerous Special Forces operations worldwide.  In 1975 he joined the Foreign  Service, working in many diplomatic missions including Kenya, Nigeria, India, Zimbabwe and Cyprus.  After resigning in 1995, he moved into the commercial sector as Founder & CEO of Hakluyt & Co, the first British political risk and business intelligence company. Christopher was awarded the OBE in 1987 for services to Her Majesty’s Government. He is Vice Lord Lieutenant for the County of Hereford and holds a number of number of non-executive and voluntary appointments.

Samira Javadova


A next generation herself, Samira started working in the family business at the age of 14.  Having successfully launched numerous new businesses within the family business group, Samira focuses on financial results, increasing efficiency within the business units, fixing under-performing units, helping to build and develop teams and creating the best performing structures for each given project.  In addition to sitting on the Board of the family business, Samira is a senior member of Brown Rudnick’s Special Situations team in London.  Samira holds degrees from the London School of Economics, is fluent in English, Russian, Turkish and French and is passionate about contributing to the world being a happier place and helping young people deal with stress and stay on track of their bright futures.

Sir John Hood KZNM


Sir John is a New Zealander, whose career has involved leadership roles in business, higher education and philanthropy. He currently is the President and Chief Executive Officer of the Robertson Foundation and Chair of the Rhodes Trust. He also serves as a director on the Boards of BG Group, plc, WPP plc and Teach For All; and as Chairman of Urenco Limited, Matakina Limited, and Study Group Limited.

From 2004 to 2009, Sir John served as Vice-Chancellor of the University of Oxford, where he was the first Vice Chancellor to be elected from outside Oxford's academic body in 900 years. From 1999 to 2004, Sir John served as Vice-Chancellor of the University of Auckland.In the Queen's Birthday Honours 2014, he was appointed a Knight Companion of the New Zealand Order of Merit (KNZM) for services to tertiary education in 2014.   Sir John attended the University of Auckland, where he earned a B.E. and Ph.D. in Civil Engineering, and studied as a Rhodes Scholar at Oxford for a M.Phil in Management.

Thayer Willis


Thayer is an internationally acclaimed author, educator, speaker, practicing psychotherapist and licenced social worker, Thayer is a leading authority in the area of wealth counselling.  As a Fortune 500 heiress (born into the founding family of the multinational Georgia- Pacific Corporation)who earlier in life struggled with finding her own sense of purpose, Thayer brings an insider’s perspective to the unique challenges and family dynamics as they relate to the mental and emotional challenges of significant wealth.    She provides valuable tools and insights to help navigate ‘the dark side of wealth’ and find true happiness. 

Scott Lidbetter QCVS RN (RTD)


Rear Admiral Scott Lidbetter left the Royal Navy in 2002, having served as the Commander of Maritime Aviation in NATO and Head of the Fleet Air Arm, with responsibility for UK naval aviation.  Prior to that, Scott held various positions, including the command of 3 major warships and the largest Royal Naval air station:  in his earlier career Scott has piloted helicopters and fighter jets.  

Scott is a Liveryman of the Worshipful Company of Security Professionals, a Freeman of the City of London and holds Queen’s Commendations for Valuable Service and Valuable Service in the Air.    His current directorships including being life Vice-President of the Fleet Air Arms Officers’ Association, Director of Fleet Protocol for the Monaco based superyacht company Y.CO and non-executive Chairman of Veritas International a private security company